1800s: Aristocrats Catch On Always on the lookout for ways to exploit media for their own ends, aristocrats in the 1800s used personal ads to broadcast their interest in romantic engagements that seem scandalous by today's standards.
An 1841 ad in the Journal of Munich tells of a 70-year-old Baron seeking a woman "between 16 and 20 having good teeth and little feet." (Well...
Like the Internet today, lonely hearts ads were suspected of harboring all sort of scams and perversities.
Because they were often used by homosexuals and sex workers, British police continued to prosecute those who placed personals until the late 1960s, when ads became part of the burgeoning youth counterculture. In 1965, a team of Harvard undergrads created Operation Match, the world's first computer dating service.
(Farmers Only continues the legacy to find "where all the country girls are" today.) Some very pragmatic examples of early 20th century personals: HOUSEKEEPER: 18 to 30 years of age, wanted by widower, 40.
Have prominent position with the rail company, have 75-acre ranch also house in town; object matrimony if suited; have boy 13 years old, would not object to housekeeper having child. Young woman, reared in luxury, having lost everything and earned her living for the past eight years, is tired of teaching and wishes a home: would like to meet a well-to-do businessman who would appreciate refinement and affection in a wife. If only these two had found each other's personals then.....
These kinds of ads were especially fashionable among lonely soldiers during World War I.
" data-src="" role="presentation" src="//static-entertainment-neu-s-msn-com.akamaized.net/sc/9b/e151e5.gif" title="If you’re hosting the big meal, you’ll appreciate an organized refrigerator when it’s time to find a...The popularity of personals paved the way for grifters who soon realized that they could prey on the vulnerability of people seeking love.Scam artists caused a scandal that many newspapers ran with, and personals disappeared practically overnight as public attitudes became more cautious.She convinced the editor of the Manchester Weekly Journal to place a small ad stating she was "seeking someone nice to spend her life with." (It's radical, I know.....) A man responded to Helen, but it was not the man she was hoping for.It was the mayor, who had her Women asking for what they want -- clearly delusional to 18th century dudes.I mean, one could argue that even Voyager 1's Golden Record is kind of a massive, interstellar personal ad (complete with the recorded sound of a kiss! It's as if humanity decided to document all our best features and send them into space with this message: So dating apps are really the latest manifestation of human beings doing what we've always done -- create new tools to communicate and then turn around and use those tools to find love, sex and companionship.